- Laura L.
A Year of Craft Beer Content: 100 Content Ideas for Craft Breweries
Updated: Oct 14, 2019
We've all been there before...we have the best intentions to fill our websites, blogs and social media with quality content, but when we sit down to put some together we find ourselves stuck, paralyzed, cursed with writer's block. It's the worst feeling, especially if it happens day after day.
Content marketing for a craft brewery is not easy, but it can be done! Use this list of 100 content ideas to spark your creativity and take your content from boring to engaging. Any of these ideas could take multiple formats: blog posts, photos, infographics, videos, posts, polls, stories, articles, research studies, emails, reference guides, e-books and more.
Take a look, be inspired and think outside the square.
BREWERY SPECIAL EVENTS/CAMPAIGNS
1. Beard Contest
2. Ugliest Dog contest
3. Beer naming
4. Game Night
5. Community Service Day
6. National IPA day
7. National beer day
8. Cinco de Mayo
9. Best practices for collaborations
10. Being the face of your community
11. Team member introductions
12. Art contest/label design
13. Partnering with local government
14. Designing a flight
15. Seasonal beer decision tree
16. Best kind of Yoga for a brewery
17. Run club
18. Mug club
19. Food truck wars
20. Charcuterie board building and beer pairing
21. Hop infusion night (Randall the Enamel)
22. Tap Takeover night
23. Cornhole event
24. Live Music event
25. Hop field visit
26. Malthouse visit
BEHIND THE BREWERY CONTENT
27. Cleaning
28. Mashing in
29. Dry Hopping
30. Equipment overview
31. Visiting a local bar - explaining why craft beer there
32. Hop Selection
33. Recipe development
34. Malt background
35. Water importance - local water vs. reengineered water
36. Setting up and preparing for a festival
37. Tap handle design process
38. Line cleaning importance
39. Fermentation controls
40. Souring beer - how it happens
41. Preparing fruit for use - selection of fruit - Frozen, fresh, puree
42. Canning line process
43. Take away beer - growler vs. crowler
44. Dealing with distributors
45. Process for attracting new customers
46. Space build out review (or real-time)
47. Interview equipment manufacturer
48. Merch selections - new stuff introductions - unique offerings
49. Flooring considerations
50. Choosing a house yeast
LIFESTYLE CONTENT THEMES
51. Responsible drinking (how-to)
52. Chocolate + beer pairing
53. Girl scout cookie + beer pairing
54. Quiz: which beer style are you?
55. Beer for home team wins
56. Beer for home team loss
57. How to fight the "Sunday Scaries"
58. Brew-based care package for new parents
59. How to choose the right glass for your beer
60. The proper way to make a toast
61. How to make a pumpkin beer tap
62. Kegstands: are they overrated?
63. How to day-drink and not turn into a frat boy
64. Best drinking songs
65. I do: How to choose a craft brew for your wedding
66. Why beer is an excellent choice for exercise recovery
67. A charcuterie board for every beer style
68. Brewery merch: what's your style?
69. Spotlight: Get to know your brewers
70. How to drink at your kid's soccer game: Clever beer-smuggling covers
71. Drinking games: Family games you can play and not spill your beer
72: Holiday gift guide: what brewery lovers really want
73. How to get your non-brewery friend to join you for a pint of craft beer
74. Favorite craft beer memes
75. Beer-run: How to train for a beer tasting 5k
76. 10 times you do NOT want to be stuck without a beer
77. Craft Beer 101: No, Karen. It's not all made in garages
78. It's a beer world: Favorite beers from around the globe
79. Good things come in small packages: Why lower ABV is a thing now
80. Baby, it's cold outside: Brews to keep you warm through the winter
81. 6-pack stacked: Workouts that burn a 2 pints of calories in less than 30 min.
82. Motivational quotes that appeal to your audience
83. Local flavors: Food and beer pairings featuring dishes from nearby restaurants
84. Don't judge a beer by its can: Packaging trends
85. The ultimate brewery visit pack list: games, snacks, expectations - all covered
86. Craft beer myths
87. Star Student: Customer of the week feature
88. Coast to coast: What to do with all those dang craft beer coasters
89. Fruit garnish in beer: yes or no?
90. Bottles vs cans: Things to consider when choosing one over the other
91. Make new friends: How to make friends at a brewery
92. Straight from the drinker's mouth: Why our customers love craft beer
93. Baby steps: Craft brews to try if you're "not a beer drinker"
94. How to start a beer journal
95. Back to school: How to read a beer label
96. Celebrations worthy of a special brew
97. Beers to inspire your fall decorating
98. Best beers to sip on while doing yard work
99. The Ultimate Guide to Tailgating: How to be the envy of everyone else in that parking lot
100. Planning your Crafteloertte Party: Just add your girl squad
Which is your favorite idea listed above? What engaging content ideas would you add to this list? Tell us below or on Instagram!
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