YOU'VE GOT QUESTIONS. WE'VE GOT ANSWERS.

 

WHAT IS THE HOPPY LIFE MARKETING CLIENT ONBOARDING PROCESS?

If you would like to explore how we can help you in your marketing programs, send us an email at hello@hoppylifemarketing or fill out the form on the Contact Us page.


From there, we'll schedule an introductory call to better understand your needs. We'll provide you with an assessment of how we might best support you based on what was uncovered in the initial call.

If you'd like to proceed, we will send you a signed Non-disclosure Agreement and a Request for Proposal template for you to complete. Once you're ready to receive our proposal, you'll send the completed document back to us. We will review, develop a plan and schedule a call with you to review. Once we have your approval on a plan, a statement of work will be drawn up, signed and immersion/kick-off sessions planned. The rest is history.

WHAT OTHER SERVICES DOES HOPPY LIFE MARKETING PROVIDE?

One of the awesome things about working with a boutique niche agency like Hoppy Life Marketing is we are completely flexible to serve your needs in the way that makes the most sense for you, your brand, your team and your budget. We can operate a full strategy-to-execution program under an annual retainer, on a project by project basis, or even help you get started with a strategy and some tools and set you free to run with it.

HOW WOULD YOU DESCRIBE YOUR COMPANY CULTURE?

We started Hoppy Life Marketing because we are beer enthusiasts at heart and we know how hard each brewery has to work to turn their dream into a reality and their vision into a success story. What that means in terms of company culture is that we are exceedingly customer focused, flexible and passionate about the process of making craft beer marketing work for you. Our size, while small today, allows us to provide each client with a customized solution that fits their unique needs, timeline and budget. We will meet you where you are and help you get to where you want to go.

I'VE NEVER WORKED WITH A CRAFT BEER MARKETING AGENCY BEFORE, WHERE DO I START?

You've come to the right place! If this agency stuff is new to you, we recommend you take a look at this Request for Proposal template and attempt to fill in some of the blanks prior to our introductory call. It will help you wrap your mind around exactly what you're looking for in a marketing partner.

WHAT DOES A TYPICAL FIRST 90 DAYS LOOK LIKE?

First 30 days:

Week 1:

  • Kickoff meeting and immersion sessions

  • Schedule thought leadership/sourcing calls

  • Gather all available reference content


Week 2:

  • Additional information sharing

  • Conduct sourcing calls

  • Program ideation


Week 3:

  • Development of program plan

  • Create list of content/pr opportunities


Week 4:

  • Begin executing on plan

  • Schedule status calls


Remaining 60-days:

  • Execute on plan

  • Host status/alignment calls

  • Launch campaign/program as directed in program plan

  • Evaluate performance/challenges at the end of 90 days and pivot