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As the number of craft breweries continue to soar year after year, authentic, strategic marketing is more important than ever.

What makes your brand different? What makes your beer different? How are you engaging with your customers, advocates on a daily basis? More importantly, what are your customers saying about you, if anything? Though not easy to answer, these questions help shape today’s strategies for tomorrow’s success.

That’s where craft marketing comes in. (Hi there!)

Through startup and beyond, marketing is a critical function of every craft brewery. From product development and market research to branding, positioning and digital communications, marketing is what gets your beer in the hands of your best customers.  

At Hoppy Life Marketing, we specialize in both strategy and execution of the following marketing functions:

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